Experiential and Omnichannel Marketing
The Monk Report
Ananya Shukla
EXPERIENTIAL MARKETING AND OMNICHANNEL MARKETING STRATEGY
Experiential Marketing (also known as “live marketing” or “event marketing experience”) is not just another work event where you meet and chat with people but is an entire experience.
The idea is to create a memorable experience for the consumer that would encourage them to share it with their friends through online or offline channels.
Using all your channels to create a singular channel for a unified experience of your customers is Omnichannel Marketing. It includes traditional channels as well as the digital ones, point of sale, in store and online experiences.
Refinery29's Experiential Marketing
This report covers the brilliant use of Experiential Marketing by Refinery29. The lifestyle brand has been hosting its 29Rooms event for the past 3 years and the response has been overwhelming. The event consists of 29 Rooms all different from one another which require the audience to interact with each other and the brand through multi – sensory installations, performances and workshops.
Experiential Marketing in Numbers
Omnichannel Marketing in Numbers
Disney's Omnichannel Marketing
Disney’s marketing strategy is an exemplar for omnichannel marketing strategy. The experience at Disneyland begins with the website, continues through the app and the Magic Wristband . All your needs are met through the wristband and it also collects your data for enhancing your experience at Disneyland in the future.
