Data Science in Digital Marketing
DATA SCIENCE IN DIGITAL MARKETING
While digital marketing is the future of marketing, data science is what propels it. Every person involved in any sort of a business with advertising and sales should learn about this trade. It is important to understand how digital marketing works for a seller and how that can be improved upon using data science.
Even as consumers we should be aware of how we are being targeted by certain sellers for certain products and understand the working of the market. Often lot of us find that we are talking about something to someone, and in no time whenever we go on the internet, ads about that very specific thing are all over, that is digital marketing using data science.
This report has an analysis of how digital marketing triumphs over traditional marketing, proving that it is the future, it also mentions how data science is incorporated into it and expands its development and finally it has the areas of improvement in this field.
Why Digital Marketing?
This report contains a comparison of digital marketing with traditional marketing. It gives an analysis of all the aspects a seller should consider before putting their money into any form of advertising.
How Data Science Operates
Data science is a vast field of study on its own, to understand how it contributes to digital marketing we must understand its basic working. We begin with two things:
- Creating favourable Website Traffic
2. Creating an E-Mail Marketing Base
Traditional Marketing vs Digital Marketing: Forecast 2023
These statistics are self-explanatory and reflect the reception of digital media as opposed to traditional media showing how digital media is growing and is crucial to any business.
Working on Data Science
We explore the areas for improvement to the aspect of data science that can do the job. This is essentially an action plan to increase Return on Investments.
Building a stronger marketing approach
Once we understand how digital marketing works and how data science structures it, we figure out a multitude of ways where data science can prove to be instrumental in driving growth.
