Social Media Management in Europe
Social Media in Europe
Social Media graced us back in 2006 and since then our way of living has transformed completely. Today, all the marketers and savvy businessmen agree that social media is a bankable platform, which can meet all of their business needs.
It is used for customer acquisition, branding, lead generation, customer service etc. on top of this Social Media Marketing is highly cost effective. Today there are 2.3 billion people using social media every day
With the birth of influencer marketing and launch of the Live feature at various platforms things have never looked better for the social media ecosystem and new opportunities are popping up daily for digital marketers to use social media in numerous innovative ways.
JBL: Epic Summer Case Study
JBL partnered with The Honey to carry out a massive Snapchat campaign across three different music
festivals across Europe.17 geofilters were designed for the V festival, Bravalla and Tomorrowland on
Snapchat for the people to use. The partnership aimed at the creation of a brand affiliation between
JBL and the Music Festivals in the minds of these music lovers, through brand awareness, engagement
and relevance.
Social Media Users in Europe
Audience Demographics
Industry Trends
The report covers industry trends in the European markets on aspects like:
- Local Voices
- Tailor Made Content
- Agility
- Smart Hiring
